Outdoor Advertising communicates with an audience on the go. Societal and economic trends support the effectiveness of outdoor advertising as a means of communicating. Over the past 25 years we have seen a dramatic increase in duel income families, multiple car ownership, and the increased need to commute to work and shopping.
Small, local businesses use outdoor advertising because it is affordable and has proven to be effective. Local businesses such as banks, radio stations, gas stations and convenience stores, insurance agents, medical centers, restaurants, grocery stores, shopping malls, and auto and truck dealers use outdoor advertising.